ENTERTAINERS are being strongly advised to exercise high levels of fairness and abide by the Malawi electoral code of conduct as they disseminate polling messages to voters.
This comes as the Malawi Electoral Commission, MEC, is engaging musicians, dramatists and road show groups to propagate electoral messages, exactly a year before the 21 May tripartite elections.
Commissioner Moffat Banda, explains that artists play an important role in sensitising the rural masses because they can creatively communicate through drama, songs and road shows in languages the electorate can clearly understand.
MEC’s Chief Elections Officer agrees with Banda by asking dramatists to embrace the responsibility of educating the voting public on the ongoing voter registration exercise.
Sammy Alufandika also requested performing artists to take electoral messages to eligible voters residing in hard to reach areas saying most of them are not well informed because they don’t have access to radio sets.
Chairman of the Southern Region Chapter of National Theatre Association of Malawi, stresses that dramatists are unique because they engage the people and can go to peripheral areas to creatively deliver electoral messages.
Louis Thembachako assures the electorate that stage performers are ready to do their job and abide by the electoral code of conduct stipulated by MEC.
The Malawi Electoral Commission will on 26 June start registering eligible voters for the forthcoming tripartite elections scheduled for 21 May, 2019.